You can do this without me.

What a customer actually costs you to win, and what one's actually worth. Not the versions in your dashboard. The ones that survive a finance conversation.

Then what to do when the two don't work. Where money's going that shouldn't be, and how to build a plan that says so out loud.

Marketing directors who are tired of defending a budget with activity numbers.

Fractional CMOs and consultants who need something to hand a client that isn't another audit.

Agency strategists who keep losing the brand argument to someone with a spreadsheet.

You don't need to be good at finance. You need to be willing to find out something you might not like.

A month, online, with a cohort that starts and finishes together.

Two sessions unlock each week, so the cohort moves together, with a quiz on each.

Once in the month there's a live hour with me: I'm on screen, you send your questions in, and I work through them with the room. It's recorded, so you won't miss it.

To put it into practice, everyone works the same case: a business we give you. You take it all the way through the tool, then answer one question in your own words.

That last part is the one that's marked. Because everyone works the same business, it's a level field, the grade is about how carefully you work it through, not whose business was healthier. Do it well and there's a certificate.

Access opens on day one and closes at the end of the month. The tool doesn't.

The skill itself: how to work out what a customer costs you to win and what one's worth, properly, and the working to defend it in a finance conversation.

The diagnostic tool, permanently. The same engine used for real client work, with the diagnostic half open to you, so you can run your own business's figures through it whenever you want, long after the course ends.

A certificate, if you pass, that says you can do this.

A signed copy of The Marketing Blind Spot, posted to you in week one.